Born in 1987 by the shores of the Dorset coast, animal started with a unique hook and loop watch strap; a product that became famous for it’s robust, functional and highly colourful nature.  The freesports community immediately took to them and since these humble days animal has become one of the UK’s leading action sports lifestyle brands.

animal’s relaxed active aesthetic is reflected in its optical and sun collection with primary coloured touches and sports influenced features including rubber ear tips and nose bridges.

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